Sara Sheehan welcomes guest Mark Gordon, Founder and CEO of Integrated Go-To-Market Solutions, to the show for a conversation about blending psychology into scaling companies and how he positively re-energizes relationships with clients. Through his company, IGTMS, Mark helps startups and mid-market companies align scattered sales into one revenue-generating machine. He talks with Sara about his career journey, the challenges of entrepreneurship, and how lessons learned from playing rugby have stayed with him.
What motivates people is a foundational interest of Mark’s, and that fascination with people and his college psychology major drove Mark to the philosophies that guide his company today. How can we create a place where people will do the best work they’ve ever done? Mark pulled lessons from sports and from business school in addition to psychology to answer that question. People are generally trying their best, which is a belief Mark uses in his coaching techniques. Finding people who want to get better every day and creating an environment where they can do their best is the essence of his principles.
Mark’s history with rugby has informed his life in and out of work, and he shares stories that illustrate some of the lessons learned. Sports teams teach us to understand leadership, according to Mark, and people’s trust in the aptitude of their leader is what compels them to follow. Sara finds out which books inspire Mark, his thoughts on entrepreneurship, and client success stories that illustrate how he achieves significant results. He shares his Core Four foundational views and how he guides salespeople to greater revenue in this compelling episode about motivation and successful business scaling.
About Mark D. Gordon:
Mark Gordon is a veteran sales coach, growth strategist, and founder of Integrated Go-To-Market Solutions (IGTMS). Known for blending psychology with practical GTM strategies, Mark has helped thousands of sales professionals and scaled multiple companies into eight-figure successes. He specializes in cutting through misalignment to build high-performing, revenue-driving systems for B2B founders.
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Resources discussed in this episode:
- Jim Collins books
- “Grit: The Power of Passion and Perseverance” by Angela Duckworth
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Contact Sara Sheehan | Sara Sheehan Consulting:
Contact Mark Gordon
- Website: igtms.com
- LinkedIn: MarkDouglasGordon
- Instagram: @MarkDGordon
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